It’s quite possible that your company goes to great lengths to capture the attention of key journalists in your industry, sending press releases and following up with emails and phone calls regularly. How can you make the most of those …read more
Like all things digital, marketing is constantly evolving and keeping up with emerging technologies is more than a full time job. Recently, members of the Callis team, Chris Young, Megan Hartman and Linda Harris, blew into the windy city to …read more
What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 …read more
Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge and now acceptance of the Internet and social media. While many outdoor businesses, like the rest of the world, have completely …read more
The Amplify Agency Group is a network of marketing communication firms delivering a full range of traditional and online services. Member agencies share knowledge and best practices, giving clients unique access to a broad range of specialized knowledge.