If you are a #crappie angler in #Missouri, now is the time to hit the water. news-leade… #fishing

CALLIS understands people who love and work the land and play outdoors better than anyone. We live it every day; it’s who we are. We use this real life experience and integrated marketing to help our outdoor, agriculture and rural lifestyle clients build their brands and their businesses.
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WE LIVE

AND WORK IN THE MIDWEST.


[you know, hard work, common sense, proven results]
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WE LOVE

OUR OUTDOOR LIFESTYLE.


[hunting, fishing, life on the farm]
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WE KNOW

YOUR CUSTOMERS.


[because we might be one]
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WE COULD

BE YOUR MARKETING PARTNER.


[we are for many other great companies]

BLOG.

What Mushroom Hunting and Public Relations Have in Common

When I was kid, my dad always took me mushroom hunting. I would like to say that it was to spend quality time together, but in reality, it was more likely because I was nimble and could fit in small places, like brush piles, to pick the mushrooms he found. Over the years, I developed … Continue reading What Mushroom Hunting and Public Relations Have in Common

For Your New Product, It’s Showtime: 10 Tips for Promoting a New Product

Traditionally, new products in the hunting, camping and outdoor arenas are launched either at the SHOT Show, NRA Show, or Safari Club event. In reality, new entries into the market are launched during the dozens of distributor shows in January and February and throughout the year. If you’re planning to launch a new product or … Continue reading For Your New Product, It’s Showtime: 10 Tips for Promoting a New Product

13 Tips for Building Relationships with the Media

Everyone has heard the old saying… “This is really a people business.” This is certainly true with reporters and bloggers, who can be your best friends, and should be treated as such. If you think about a reporter as a customer, then you will be fine. Getting your message out is critical to your success … Continue reading 13 Tips for Building Relationships with the Media

Breaking Down the Content Marketing Matrix: Entertaining Content (Part 1)

If you’ve ever been challenged to create organizational content, you know it can be a daunting task. Though creating great content (or great anything) is never easy, the first challenge is gathering enough information to get started down the right path. Companies marketing to the outdoor sports, agriculture, and rural lifestyle categories have a lot … Continue reading Breaking Down the Content Marketing Matrix: Entertaining Content (Part 1)



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