Pittsburgh, Pennsylvania and the David L. Lawrence Convention Center recently played host to thousands of NRA members and shooting sports enthusiasts. Callis & Associates’ shooting sports specialist, Jim Shoemaker, was on location to represent agency clients, pitch stories to media and network with industry leaders.

2011 marked the celebration of the 140th edition of the annual NRA Show. In addition to three days of meetings, two floors of exhibition space were occupied by over 400 manufacturers. Each company manned their booths with staff ready to show new products and talk with customers.

Formed in 1871, the primary goal of the National Rifle Association is to “promote and encourage rifle shooting on a scientific basis.” While widely recognized today as a major political force and as America’s foremost defender of Second Amendment rights, the NRA has, since its inception, been the premier firearms education organization in the world.

Callis & Associates provides clients with strategic marketing, advertising, public relations and interactive services. The agency represents many leading outdoor sports companies, including Brownells, Sinclair, Sierra Bullets, Starline Brass, and Buffer Technologies.

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