The Callis & Associates' Outdoor Sports specialists attended the 2012 Shooting, Hunting and Outdoor Trade Show (SHOT Show) along with a record setting attendance of nearly 60,000 other outdoor sports enthusiasts.

SHOT Show, held last week in Las Vegas, is the industry's largest trade show and it took place on the heels of a record-setting year. 2011 reports indicate that the firearms industry thrived last year and will continue to do so throughout 2012, as reported by the National Shooting Sports Foundation (NSSF). Hosted by the NSSF, SHOT brings together all facets of the industry with buyers, exhibitors, media and guests. SHOT is the world's premier exposition of firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics and related products and services. The SHOT show attracts buyers from all 50 states and more than 100 countries.

The outdoor marketing team from Callis worked with clients in their booths, pitched ideas to media and networked with thought leaders in the industry. The 2013 SHOT Show is planned for January 15-18, 2013 in Las Vegas.

Callis & Associates, located in Sedalia, Missouri, provides clients with strategic marketing, advertising, public relations and interactive services. The agency represents leading outdoor sports companies, including Sierra Bullets, Starline Brass and Buffer Technologies.

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