Integrated Marketing

Be a King

Cliff Callis

Be a King.  Drive an Escalade. In their latest TV commercial for their top of the line SUV, the Escalade, Cadillac makes a bold statement through their use of associative imagery.  If you want to be king of your world, … Continue reading

Disney is Brilliant

12/30/2014 | | Marketing | 0 comments
Cliff Callis

Everyone knows what a huge success Disney is.  I’ve written about them before and certainly they hold the standard for what customer service is all about.  But sitting through their Christmas special yesterday morning made me realize even more how … Continue reading

Focus on Your Differentiating Advantage

11/20/2014 | | Marketing | 0 comments
Cliff Callis

I saw a very effective TV commercial last night as my 4 year old was watching one of her shows.  It’s the first time I’ve seen it and although the brand didn’t stick with me, the differentiating feature/advantage (value proposition) … Continue reading

How is Your Product Better?

11/12/2014 | | Marketing | 0 comments
Cliff Callis

How many times have you been at a major sporting event, wanting to send a photo out to your world and not had mobile service?  A lot?  I know I have.  But with the demand on the telecommunications system of … Continue reading

Making the Most of Tradeshows and Conferences

10/03/2014 | | Trade Shows | 0 comments
Tim Noland

We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” … Continue reading

LinkedIn: For Best Results, Use Daily

Cliff Callis

There seems to be a lot of different opinions about the best and most effective ways to use LinkedIn. Some business professionals don’t use it at all and view it as a waste of time or perhaps not important enough … Continue reading

Ice Bucket Strategy for Your Business

Cliff Callis

Let me first go on the record as saying that the Ice Bucket Challenge is genius.  How many people had even heard about it a few short weeks ago?  How many people have done it now, when they never thought … Continue reading

Like A Girl

Hannah Sartin

About a month ago I noticed a new advertising campaign that Always, a Proctor and Gamble company, produced titled, #LikeAGirl, and naturally I was curious. Growing up, I had heard this phrase several times around friends, school mates, and from … Continue reading

Plan On It!

Charlyn Callis

I am a huge planner. In fact, I typically have a plan of what I want to accomplish every single day. My family and friends probably don’t appreciate it because it can sometimes make me… less than flexible… but I … Continue reading

Do you Dare to Dream?

Cliff Callis

I noticed this famous quote from Walt Disney in my planner this week and it really hit home.  He said “If you can dream it, you can do it”.   How powerful is that? Certainly we all know the Walt Disney … Continue reading

Imagine. Create. Succeed.