Integrated Marketing

Keeping Up With Digital Marketing

Cliff Callis

Like all things digital, marketing is constantly evolving and keeping up with emerging technologies is more than a full time job. Recently, members of the Callis team, Chris Young, Megan Hartman and Linda Harris, blew into the windy city to …read more

Timing Matters – What Day Do You Send a Press Release?

Cliff Callis

What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 …read more

Print is Dead – Really?

07/28/2015 | | Print | 0 comments
Cliff Callis

Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge and now acceptance of the Internet and social media. While many outdoor businesses, like the rest of the world, have completely …read more

Making Sense of Real Time Bidding/RTB

Cliff Callis

Real Time Bidding, also called “Real Time Buying”, or “RTB” is an ad industry buzz phrase that’s been around for a couple of years now. If you haven’t figured out what it might mean to your business, you’re not alone. …read more

Video Isn’t the Future – it’s the NOW – of Content Marketing

Cliff Callis

Video may have killed the radio star in the 1980’s but in today’s marketing media world it’s become an even more “deadly” weapon with increased ways to use it – offering very real and efficient results. When it comes to …read more

The Media Mix

07/08/2015 | | Media | 0 comments
Cliff Callis

When going on a fishing trip what type of bait do you use? It typically depends on what type of fish and where you are fishing. Publishing information for your target audience is the same way. By knowing how your …read more

Top 5 Reasons to Have an Agency Handle Your Media

06/30/2015 | | Media | 0 comments
Cliff Callis

Media has come a long way since the early days of print media prior to the Revolutionary War. In today’s society, the different forms of media are changing with the change of how people consume their news on a daily …read more

Stalking Works

Cliff Callis

If you are a hunter and saw the headline thinking this was a great article on combing the woods for whitetails…you are going to be disappointed on two fronts.  About six years ago, some savvy marketers began implementing a social media …read more

Buying Print Media: Track Your Buy

Chris Young

Digital marketing provides new tools for tracking successes across all media – not just digital. Here we take a look at why and how to track print buys using digital tools. Bass fishermen will be familiar with this story: you …read more

Content Marketing 101

Cliff Callis

Content marketing is by far the most significant new integrated marketing strategy that has emerged in recent years. When done correctly and consistently, it drives new customers to your online presence, builds credibility and engages an audience in new and …read more

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