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Many forward-thinking organizations have already started their market planning for 2011. In fact, some are nearly complete and into the budgeting phase. So if you haven’t begun yet, this may be a good time to start.
Here’s a few ideas to help you frame your planning process.
Are you doing or have you recently done a [...]
Over the past few years, the Big 12 has built up quite a reputation as a powerhouse athletic conference. Earning national championships in several sports will do that.
So, with the exit of Nebraska to the Big 10 and Colorado to the Pac 10, fans and supporters are wondering if the Big 12 brand will be [...]
“Beauty is in the eye of the beholder.” How many times have we heard that phrase used to reference a variety of things? Today, I am going to use it in reference to a print ad. As an advertising agency, if we were able to create print ads to match our personal preferences, or to [...]
We’ve already established that people turn to the Internet more often than they turn to phone books for local information. It’s often more convenient, generally more accurate, and almost always more complete. Did you realize that there are many local search features on search engines like Google and Bing that can help drive [...]
One great benefit of social media is its ability to gives the average consumer a real voice regarding a product or service. You may or may not like that new gizmo, or think it’s great but too expensive. Whatever your thoughts, you can easily find an Internet outlet to share them. [...]
Black cat. Black boots. Black eye. Do you know where I’m going with this? I’ve seen Taco Bell’s new black taco tv commercial so many times I practically count “black sheep” in my sleep.
For whatever reason, this ad seems to be one that resonates with the audience. Some really like [...]
Here’s a test: quickly name an item produced by Interstate Bakeries. Having difficulties? Try this: quickly name something produced by Hostess. Easy, right? If you’re like me, not only can you name several items (Twinkies, Ho Hos, Ding Dongs, Fruit Pies, etc), you can even see the packaging and [...]
Recently I participated in our semi-annual peer group meetings in Cooperstown, New York. What a great place to get away! Not only is it a cool town with a world class resort, The Otesaga, but the trees and scenery were spectacular.
These sessions with my peers have proven to be invaluable over the years [...]
I recently attended BOLO2009 in Scottsdale, AZ, a digital media conference for small-to-mid sized, independently minded agencies, focusing on search, social, mobile, & email advertising. There, I spent two and a half days (plus several late nights) focused on digital marketing: where it’s at, and where it’s headed. As the Interactive Director here [...]
The groundwork for business deals is often made not in a conference room, but in a social setting (frequently, that’s out on the golf course). The simple reason is that this non-business interaction allows people to establish a non-business relationship, which carries over into business.
In fact, Cliff and I were talking about this recently. [...]
