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  Thoughts and insights from Callis & Associates

Pepsi’s Super Bowl Absence: A Smart Move

Chris Young

Three things are certain: death, taxes, and Pepsi Super Bowl TV spots. At least that s how it’s been for the past 23 years. But this year, Pepsi broke the trend, and stayed away from Super Bowl ads. In my opinion, it was a move that paid off.
This year, the company [...]