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For a writer, blogs seem like a fun, easy, self-rewarding task to accomplish everyday. But for your not so average writer, trying to create a topic for your blogs may sometimes seem like a mental road block. Many times, topics come natural, but sometimes one needs to look elsewhere to find a great topic that [...]
As the popularity of social media rises, it’s not just college students, businesses or special interests groups that utilize social networking sites such as LinkedIn, Facebook and Twitter. Studies have shown that some of the busiest people in the world - mothers - have baby-boomed into these sites and are using them in a variety [...]
Whether your organization is B2B or B2C, there are opportunities for almost any company to leverage social media. And certainly, beginning to pay attention to key social media channels in order to better understand the landscape is a good thing to do. But a social media plan involves more than just getting out [...]
One great benefit of social media is its ability to gives the average consumer a real voice regarding a product or service. You may or may not like that new gizmo, or think it’s great but too expensive. Whatever your thoughts, you can easily find an Internet outlet to share them. [...]
You want to make key contacts during trade shows. It’s why you’re there. But how do you stand out so that you can more easily make those connections during the show?
In this video clip, Cliff Callis discusses utilizing social media to connect with clients before and during the show.
Uploading a YouTube video can be of great benefit for an organization, as links from YouTube carry great weight with search engines. But placing all of this SEO-able content on in a video has its drawbacks, as well. For example, how can spoken words be tracked in Google, or any search engine for [...]
I recently attended BOLO2009 in Scottsdale, AZ, a digital media conference for small-to-mid sized, independently minded agencies, focusing on search, social, mobile, & email advertising. There, I spent two and a half days (plus several late nights) focused on digital marketing: where it’s at, and where it’s headed. As the Interactive Director here [...]
A year ago, I created a Facebook fan page for Art Lark. You may not know him, but to my family, he’s a star. He’s our favorite Walt Disney World employee (or in Walt Disney World lingo, our favorite cast member), and we know him as “Art the Greeter”, who graced the entryway [...]
The groundwork for business deals is often made not in a conference room, but in a social setting (frequently, that’s out on the golf course). The simple reason is that this non-business interaction allows people to establish a non-business relationship, which carries over into business.
In fact, Cliff and I were talking about this recently. [...]
My retirement-aged Mom (she’d kill me for giving an age in years) stopped in McDonald’s for a quick lunch the other day. Knowing she moves slowly these days, Mom held the door to allow a much younger and faster-moving person (a “girl in her 20s”) to go in ahead. This was Mom’s good [...]
