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  Thoughts and insights from Callis & Associates

“Beauty is in the eye of the beholder”

Amanda Cairer

“Beauty is in the eye of the beholder.” How many times have we heard that phrase used to reference a variety of things? Today, I am going to use it in reference to a print ad. As an advertising agency, if we were able to create print ads to match our personal preferences, or to [...]

Local Search

Chris Young

We’ve already established that people turn to the Internet more often than they turn to phone books for local information. It’s often more convenient, generally more accurate, and almost always more complete. Did you realize that there are many local search features on search engines like Google and Bing that can help drive [...]

Twitter: The New Golf Course

Chris Young

The groundwork for business deals is often made not in a conference room, but in a social setting (frequently, that’s out on the golf course). The simple reason is that this non-business interaction allows people to establish a non-business relationship, which carries over into business.
In fact, Cliff and I were talking about this recently. [...]

No More Phone Books? Really?!

Chris Young

Here’s a story you may have missed over the summer: in July, the State of Missouri’s Public Service Commission granted AT&T’s request that it no longer be required to distribute the white pages in either Kansas City or St. Louis. They’ll still distribute the yellow pages and white page government listings to [...]