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  Thoughts and insights from Callis & Associates

The Psychology of Color in Marketing

Linda Harris

Have you ever been blue? Green with envy? Or, are you one of those people who view the world through rose-colored glasses?
Color plays an important role in our lives. So, it’s no surprise it is a vital ingredient for effective marketing.
But how do designers know which colors to use and when?
Many studies have been conducted [...]

Twitter: The New Golf Course

Chris Young

The groundwork for business deals is often made not in a conference room, but in a social setting (frequently, that’s out on the golf course). The simple reason is that this non-business interaction allows people to establish a non-business relationship, which carries over into business.
In fact, Cliff and I were talking about this recently. [...]

Expose Yourself

Linda Harris

I’ve often been asked how does one nurture their creativity. While there are many methods, one of my favorites is to expose myself to the arts.
Now, don’t get the wrong idea. I’ve never been escorted out of the Nelson Atkins Museum of Art wearing matching silver bracelets. I simply mean that I enjoy experiencing others’ [...]