For Your New Product, It’s Showtime: 10 Tips for Promoting a New Product

Traditionally, new products in the hunting, camping and outdoor arenas are launched either at the SHOT Show, NRA Show, or Safari Club event. In reality, new entries into the market are launched during the dozens of distributor shows in January and February and throughout the year. If you’re planning to launch a new product or … Continue reading For Your New Product, It’s Showtime: 10 Tips for Promoting a New Product

13 Tips for Building Relationships with the Media

Everyone has heard the old saying… “This is really a people business.” This is certainly true with reporters and bloggers, who can be your best friends, and should be treated as such. If you think about a reporter as a customer, then you will be fine. Getting your message out is critical to your success … Continue reading 13 Tips for Building Relationships with the Media

Breaking Down the Content Marketing Matrix: Entertaining Content (Part 1)

If you’ve ever been challenged to create organizational content, you know it can be a daunting task. Though creating great content (or great anything) is never easy, the first challenge is gathering enough information to get started down the right path. Companies marketing to the outdoor sports, agriculture, and rural lifestyle categories have a lot … Continue reading Breaking Down the Content Marketing Matrix: Entertaining Content (Part 1)

Failure is the First Step to Success

He was told in the 4th grade he was too stupid to learn anything. Thomas Edison. After being cut by his high school basketball team, he locked himself in his room and cried for hours. Michael Jordan. He was rejected by 27 authors and laughed out of 5 more offices. Dr. Seuss. His fiancée died. … Continue reading Failure is the First Step to Success

How the Integration of PR, Content Marketing and Digital Will Boost Your Brand’s Success

How brands communicate is changing. We now have access to a 24/7 digital mine of information – and at the heart of it all is content; compelling, relevant, useful and intelligent content. Under the ever-expanding banner of communications sits a fairly new, but vitally important, combination: PR, Content Marketing and Digital. Content Marketing takes the … Continue reading How the Integration of PR, Content Marketing and Digital Will Boost Your Brand’s Success

Facebook Likes: There’s More to Life Than “Likes”

A new feature has rolled out on Facebook that should be of particular interest to those involved in shooting sports marketing (as well as all who use Facebook, whether you are involved in rural lifestyle marketing or outdoor industry marketing): In late January, 2016, in a conference call following Facebook’s earnings report, Mark Zuckerberg announced … Continue reading Facebook Likes: There’s More to Life Than “Likes”

Retargeting Ads: Keep Your Prospect Close Throughout the Buying Cycle

Imagine the ability to identify a prospect that should be truly interested in your product, and then show them ads for your product on a regular basis throughout their buying cycle. It’s a powerful thought. Retargeting ads bridge the gap between idea and reality. In the outdoor sports, agriculture, and rural lifestyle markets where we … Continue reading Retargeting Ads: Keep Your Prospect Close Throughout the Buying Cycle

Marketing Plans: Discovery and Research Provide a Strong Start

When planning a camping trip, I make sure I do my research beforehand. I plan the route, locate the best camping areas and always check the weather forecast. Once I know the basics I can start the packing list and make sure all the essentials are covered. When creating a marketing plan, the same approach … Continue reading Marketing Plans: Discovery and Research Provide a Strong Start

Innovation and Ingenuity at iScope: From the Frontline of SHOT Show 2016

One of our favorite things about SHOT is meeting new people and learning the stories behind how they got to where they are today. Johnny Morris, Founder and CEO of Bass Pro Shops started selling fishing lures out of his father’s liquor store. We all know how well he has done and where his company is today. … Continue reading Innovation and Ingenuity at iScope: From the Frontline of SHOT Show 2016

Industry Report: SHOT Show 2016

After walking a portion of the 17 miles of aisles of manufacturers’ booths the first day of the 2016 SHOT Show and visiting with many manufacturers, there is no doubt that the industry is strong. Many companies’ current challenge is supplying enough product to meet demand–a good challenge to be faced with. Several things are … Continue reading Industry Report: SHOT Show 2016