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  Thoughts and insights from Callis & Associates

The Psychology of Color in Marketing

Linda Harris

Have you ever been blue? Green with envy? Or, are you one of those people who view the world through rose-colored glasses?
Color plays an important role in our lives. So, it’s no surprise it is a vital ingredient for effective marketing.
But how do designers know which colors to use and when?
Many studies have been conducted [...]

“Beauty is in the eye of the beholder”

Amanda Cairer

“Beauty is in the eye of the beholder.” How many times have we heard that phrase used to reference a variety of things? Today, I am going to use it in reference to a print ad. As an advertising agency, if we were able to create print ads to match our personal preferences, or to [...]

I Still Like Magazines

Cliff Callis

Last night I was sitting in one of my most comfortable chairs reading Missouri Conservationist, one of my favorite magazines, which is an excellent publication produced by the Missouri Department of Conservation.
There is much discussion today and lots of statistics about how print is going away — lost in the battle to online media. [...]