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  Thoughts and insights from Callis & Associates

Maybe I’m Just “Old School”

Adrianne Fillinger, Graphic Designer

Back in March, I took time to relax and reboot. The idea was to give my brain a creative break from the hustle and bustle of the Graphic Design world. I flew to Vegas - the eye candy capitol of the U.S. - in my opinion. First night there, while at the vanity in the [...]

The Psychology of Color in Marketing

Linda Harris

Have you ever been blue? Green with envy? Or, are you one of those people who view the world through rose-colored glasses?
Color plays an important role in our lives. So, it’s no surprise it is a vital ingredient for effective marketing.
But how do designers know which colors to use and when?
Many studies have been conducted [...]

“Beauty is in the eye of the beholder”

Amanda Cairer

“Beauty is in the eye of the beholder.” How many times have we heard that phrase used to reference a variety of things? Today, I am going to use it in reference to a print ad. As an advertising agency, if we were able to create print ads to match our personal preferences, or to [...]

Would You Like Butter on Your Kern?

Linda Harris

Kerning, leading, tracking, orphans, widows… Do these terms leave you puzzled?
Unless you’re a professional designer, these terms may seem like a foreign language. With the prevalence of computers, many users now crank out their own newsletters and flyers, so it’s time to learn a little about the art of typography.
First things first. The computer is [...]