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What happened in a room full of shooting sports marketing professionals faced with a meeting agenda packed with leading-edge industry topics? There was a lot of listening going on. This was the case when the National Shooting Sports Foundation (NSSF) held the first ever NSSF Marketing Communications Symposium in Dallas, Texas.
The NSSF Marketing Communications Symposium was [...]
For two days in Grand Island, Nebraska, shooting sports industry professionals from around the country got together for a friendly little shooting match. Sixty teams, made up of over three hundred shooters, participated in the 8th Annual Shooting Industry Masters shooting competition sponsored by FMG Publications. Professional shooters teamed up in the Open [...]
Over the past few years, the Big 12 has built up quite a reputation as a powerhouse athletic conference. Earning national championships in several sports will do that.
So, with the exit of Nebraska to the Big 10 and Colorado to the Pac 10, fans and supporters are wondering if the Big 12 brand will be [...]
The 2010 NRA Bianchi Cup pistol competition is history and a new champion was crowned. Doug Koening, of Team Smith & Wesson, came out on top to win the Open Division title. Doug is considered a “new champion” only because he finished second to Bruce Piatt in the 2009 competition. Doug is certainly not new [...]
I recently returned from a much warmer San Antonio, Texas after competing in the 2010 Collegiate National Shooting Championships. This year there were over 330 athletes representing over 35 schools from across the nation. Schools ranging from large universities, military academies, all the way down to local community colleges all converged at the National Shooting [...]
You want to make key contacts during trade shows. It’s why you’re there. But how do you stand out so that you can more easily make those connections during the show?
In this video clip, Cliff Callis discusses utilizing social media to connect with clients before and during the show.
