Integrated Marketing

Top Ten Takeaways from the Digital Summit in Phoenix

Linda Harris

Top Ten Takeaways Recently, I attended the Digital Summit in Phoenix – a two-day conference where digital marketing thought leaders converge to share their insights about this ever-changing industry. Day one, I attended the 4-hour Content Marketing Strategies & Implementation … Continue reading

Facebook’s Relevance Score Changes the Facebook Advertising Landscape

02/19/2015 | | Facebook | 0 comments
Chris Young

Facebook’s ad platform continues to mature. Last week, they announced the Relevance Score. This score attempts to tie the cost and visibility of ads to the relevance to the user base. Here’s a look at why Facebook implemented the Relevance Score, along … Continue reading

Catalogs are Alive and Well

02/06/2015 | | Print | 0 comments
Cliff Callis

Yesterday, the Cabela’s Turkey Catalog hit my mailbox at home.  It couldn’t have come at a better time as it’s cold outside and I’ve been thinking about the upcoming Spring season all week.  Maybe Cabela’s knew that. Every day, we … Continue reading

Be a King

Cliff Callis

Be a King.  Drive an Escalade. In their latest TV commercial for their top of the line SUV, the Escalade, Cadillac makes a bold statement through their use of associative imagery.  If you want to be king of your world, … Continue reading

Disney is Brilliant

12/30/2014 | | Marketing | 0 comments
Cliff Callis

Everyone knows what a huge success Disney is.  I’ve written about them before and certainly they hold the standard for what customer service is all about.  But sitting through their Christmas special yesterday morning made me realize even more how … Continue reading

Focus on Your Differentiating Advantage

11/20/2014 | | Marketing | 0 comments
Cliff Callis

I saw a very effective TV commercial last night as my 4 year old was watching one of her shows.  It’s the first time I’ve seen it and although the brand didn’t stick with me, the differentiating feature/advantage (value proposition) … Continue reading

How is Your Product Better?

11/12/2014 | | Marketing | 0 comments
Cliff Callis

How many times have you been at a major sporting event, wanting to send a photo out to your world and not had mobile service?  A lot?  I know I have.  But with the demand on the telecommunications system of … Continue reading

Making the Most of Tradeshows and Conferences

10/03/2014 | | Trade Shows | 0 comments
Tim Noland

We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” … Continue reading

LinkedIn: For Best Results, Use Daily

Cliff Callis

There seems to be a lot of different opinions about the best and most effective ways to use LinkedIn. Some business professionals don’t use it at all and view it as a waste of time or perhaps not important enough … Continue reading

Ice Bucket Strategy for Your Business

Cliff Callis

Let me first go on the record as saying that the Ice Bucket Challenge is genius.  How many people had even heard about it a few short weeks ago?  How many people have done it now, when they never thought … Continue reading

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