At Callis & Associates, we’re hunting for a whale. Literally. Our whale has a large advertising budget, is most likely in the outdoor sports or energy business, understands and appreciates what an agency like ours could do for their business and has marketing and management people who are really good people. That’s all.
You see, [...]
Recently, I was on a golf trip with some friends when one of them hit a shank 8 iron. If you play, you know how bad this feels physically and psychologically. Your friends sure let you know about it too!
Right after that, one of them yells “great shot, shankopotamus”! Wow, how advertising works. If [...]
Well here I am. I never thought it would happen. In fact, I had made a conscious decision that it wouldn’t. But the more I’ve read and been told about blogs, the more I see it as an important and effective component of an integrated marketing program. So maybe I do have an open [...]