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  Thoughts and insights from Callis & Associates

Local Search

Chris Young

We’ve already established that people turn to the Internet more often than they turn to phone books for local information. It’s often more convenient, generally more accurate, and almost always more complete. Did you realize that there are many local search features on search engines like Google and Bing that can help drive [...]

Small steps to big success.

Cliff Callis

I’m not sure who Robert Collier is, but I read a great quote attributed to him yesterday; “success is the sum of small efforts, repeated day in and day out.” I like this. It makes a lot of sense.
At our agency, success is so ingrained in our heads that it’s a part of [...]