Integrated Marketing

Focus on Your Differentiating Advantage

11/20/2014 | | Marketing | 0 comments
Cliff Callis

I saw a very effective TV commercial last night as my 4 year old was watching one of her shows.  It’s the first time I’ve seen it and although the brand didn’t stick with me, the differentiating feature/advantage (value proposition) … Continue reading

How is Your Product Better?

11/12/2014 | | Marketing | 0 comments
Cliff Callis

How many times have you been at a major sporting event, wanting to send a photo out to your world and not had mobile service?  A lot?  I know I have.  But with the demand on the telecommunications system of … Continue reading

Making the Most of Tradeshows and Conferences

10/03/2014 | | Trade Shows | 0 comments
Tim Noland

We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” … Continue reading

LinkedIn: For Best Results, Use Daily

Cliff Callis

There seems to be a lot of different opinions about the best and most effective ways to use LinkedIn. Some business professionals don’t use it at all and view it as a waste of time or perhaps not important enough … Continue reading

Ice Bucket Strategy for Your Business

Cliff Callis

Let me first go on the record as saying that the Ice Bucket Challenge is genius.  How many people had even heard about it a few short weeks ago?  How many people have done it now, when they never thought … Continue reading

Like A Girl

Hannah Sartin

About a month ago I noticed a new advertising campaign that Always, a Proctor and Gamble company, produced titled, #LikeAGirl, and naturally I was curious. Growing up, I had heard this phrase several times around friends, school mates, and from … Continue reading

Plan On It!

Charlyn Callis

I am a huge planner. In fact, I typically have a plan of what I want to accomplish every single day. My family and friends probably don’t appreciate it because it can sometimes make me… less than flexible… but I … Continue reading

Do you Dare to Dream?

Cliff Callis

I noticed this famous quote from Walt Disney in my planner this week and it really hit home.  He said “If you can dream it, you can do it”.   How powerful is that? Certainly we all know the Walt Disney … Continue reading

Content is King

Chris Young

Content marketing is a powerful marketing tool – possibly the marketing tool of 2014. Well-designed content marketing material, as versatile as it is valuable, provides a key component of a company’s search engine optimization (SEO), social media, and email strategies. … Continue reading

Social Media: Are You Tracking The Right Numbers?

Chris Young

Facebook and Twitter are both quick to show you how many followers you have.  That is an important metric. But is it the one that deserves the bulk of your attention, just because it’s the most obvious?  Not necessarily.  What’s … Continue reading

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