Facebook Likes: There’s More to Life Than “Likes”

A new feature is being rolled out to Facebook soon that should be of particular interest to those involved in shooting sports marketing (as well as all who use Facebook, whether you are involved in rural lifestyle marketing or outdoor industry marketing): In late January, 2016, in a conference call following Facebook’s earnings report, Mark … Continue reading Facebook Likes: There’s More to Life Than “Likes”

Innovation and Ingenuity at iScope: From the Frontline of SHOT Show 2016

One of our favorite things about SHOT is meeting new people and learning the stories behind how they got to where they are today. Johnny Morris, Founder and CEO of Bass Pro Shops started selling fishing lures out of his father’s liquor store. We all know how well he has done and where his company is today. … Continue reading Innovation and Ingenuity at iScope: From the Frontline of SHOT Show 2016

Industry Report: SHOT Show 2016

After walking a portion of the 17 miles of aisles of manufacturers’ booths the first day of the 2016 SHOT Show and visiting with many manufacturers, there is no doubt that the industry is strong. Many companies’ current challenge is supplying enough product to meet demand–a good challenge to be faced with. Several things are … Continue reading Industry Report: SHOT Show 2016

2016 SHOT Show Industry Day at the Range: Firearm Safety Remains Paramount

On a cool, overcast morning today at the Boulder City Rifle and Pistol Range just outside of Las Vegas, Nevada, thousands of people gathered to kick off the 2016 SHOT Show with the 11th annual Industry Day at the Range. Over 170 manufacturers will meet with invited buyers and media representatives to showcase and test their … Continue reading 2016 SHOT Show Industry Day at the Range: Firearm Safety Remains Paramount

Advertising That Engages

As a guy who loves the outdoors, the new Ram truck commercial I watched recently during football really spoke to me, as well as any ad that I’ve seen for a while. Picture a beautiful canopy of trees and a rugged pickup on an old dirt road heading up the hillside. Playing fetch with your … Continue reading Advertising That Engages

Share Your Expertise Through Content Marketing

Archery is a sport I stumbled across after hanging up my helmet and fire-suit for my 305 Sprint car. I was an adrenaline junky looking for a new hobby. My bow is a blacked out Bowtech Carbon Rose. She weighs in at 3.2 lbs, equipped with 60 lb limbs and an 80% effective let off. … Continue reading Share Your Expertise Through Content Marketing

Look the Part

Hunters know that you need to choose the right camo when hunting. You have to know your surroundings and choose a pattern that will conceal you from your prey. In other words, you have to “look the part” to be successful. Good marketers know you need to take a similar approach in marketing. You have … Continue reading Look the Part

It’s All About Timing . . . Or Lack Thereof.

Have you noticed the ads and digital messaging lately? No sooner did the candle go out in the Jack-O-Lantern when the Black Friday sales were served to us before the Thanksgiving turkey. In fact, while you were enjoying the Summer and Fall, Black Friday became a season and not a one day retailing event. This … Continue reading It’s All About Timing . . . Or Lack Thereof.

Measure the Offline World

I’m a numbers guy. I count the steps on stairways, know how many minutes it takes (and the precise distance) to get anywhere in town that I normally drive, and track fuel efficiency over time. It’s no wonder that when it comes to marketing programs, I track the living daylights out of them, too. We … Continue reading Measure the Offline World

Developing Content Ideas to Reach Outdoor Enthusiasts

Now what? It’s common to find yourself wondering “what direction should I take?” as you choose your next outdoor sports content topic, whether you’ve just started incorporating content in your marketing efforts or you’ve been doing it for a while now. Maybe you’re planning a blog post, an article, a video, or some other type … Continue reading Developing Content Ideas to Reach Outdoor Enthusiasts