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Integrated Marketing

Do you Dare to Dream?

Cliff Callis

I noticed this famous quote from Walt Disney in my planner this week and it really hit home.  He said “If you can dream it, you can do it”.   How powerful is that? Certainly we all know the Walt Disney … Continue reading

CONTENT IS KING

Chris Young

Content marketing is a powerful marketing tool – possibly the marketing tool of 2014. Well-designed content marketing material, as versatile as it is valuable, provides a key component of a company’s search engine optimization (SEO), social media, and email strategies. … Continue reading

Social Media: Are You Tracking The Right Numbers?

Chris Young

Facebook and Twitter are both quick to show you how many followers you have.  That is an important metric. But is it the one that deserves the bulk of your attention, just because it’s the most obvious?  Not necessarily.  What’s … Continue reading

Capitalizing on the Swirls with Facebook

Tim Noland

I have always enjoyed going out to our family farm ponds and feeding the catfish.  It doesn’t take long once that first handful of pelletized floating catfish food hits the water for there to be a few fish swirling around, … Continue reading

Why is the World Cup so Popular?

Cliff Callis

Over the last few days, the World Cup soccer fever has taken hold.  Thousands of spectators, and in some cases, crazy fanatics, are crowding into bars, outdoor venues and of course Brazil to cheer their country’s teams on to victory.  … Continue reading

Say “I Do” to a Marketing Campaign

Hannah Rhoad

In 2013, June was the most popular month to say those two little words that change a life. I Do. With wedding season right around the corner and several weddings to attend, I started thinking about the many steps to … Continue reading

Talking Turkey to Prospective Customers

Tim Noland

Recently, Missouri’s turkey hunting season came to a close. Reflecting on the season, I realized that turkey hunting and marketing are not all that different.  When you’re going after a gobbler, an effective strategy is to call him in to … Continue reading

Brand Confusion to Brand Consistency

Rachel Michael

You cannot escape the power of the brand.  Whether you’re the type that only buys “brand name” products or you simply don’t care, brands are everywhere.  No matter where you go you and your family are reminded of, enticed by, … Continue reading

“Field and Streaming” Content in your Living Room

Chris Young

Why YouTube is an Ideal Channel for Outdoor Sports Brands Television is a social experience for me: I like to watch it with others. That may be why I’ve never spent much time watching online videos on my computer for … Continue reading

Blowing Out the Candles: Getting the Most Out of Our Marketing Efforts

Tim Noland

Poor Ben blew and blew, but couldn’t extinguish the fire on the candle of his 2nd birthday cake. The little guy gave it all he had, but was simply blowing in the wrong direction. He was blowing at the cake, … Continue reading

 
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