SEARCH ENGINE OPTIMIZATION FOR NEWS RELEASES
Remember the old days when you sent news releases to newspapers, magazines, broadcast media, maybe a trade journal or two, and that pretty much covered it? With more people turning to the Internet as their primary source of information, you’re missing a substantial audience if you aren't also including the web in your distribution.
Learn how to “optimize” your release for the web.
GET OUT OF THE TRAP
If you are not tracking the results of your marketing, you may never know which activities are working and which ones are like flushing marketing dollars down the drain. Knowing where you get the most bang for your buck can help you reinvest in efforts that work. Activities as simple as asking customers where they heard about you or how satisfied they are with your product or service will go a long way toward generating new customers and keeping existing ones.
For the past 13 years, Callis & Associates has assisted First Community Bank in all areas of marketing, advertising and public relations. First Community Bank had three locations when we started working with them in 1994. Today, the bank has 18 locations in 12 different western Missouri and eastern Kansas communities and assets of $550 million. The bank group was recognized by the Greater Kansas City Chamber of Commerce as a Top 10 Small Businesses of the Year in 2006 and 2007 and recently received the Fast Track Award from the Missouri Chamber of Commerce. We are honored to be First Community Bank’s marketing partner during this time of growth and success.
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Want to know how well your target audience is responding to your current marketing techniques? Understanding the best methods of delivery for your message is key to a successful campaign. Check out next month’s Callistetics to get some insight into tracking your marketing results.
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