MAXIMIZE THE USE OF YOUR MEDIA KIT
Call it the Rodney Dangerfield of public relations tools, but don't underestimate the power of a killer media kit. While it may not be as sexy as a podcast or RSS feed, the media kit remains an important tool in any successful PR program. Learn how to maximize use of your media kit.
GET OUT OF THE TRAP
You may have in-house resources for corporate communications, but that doesn’t mean they should be the sole provider of your public relations efforts. From time to time, it may be a good idea to pull in outside experts for projects that your in-house staff don’t have time for or aren’t particularly suited to accomplish. Third-party consultants can provide a fresh perspective that in-house communicators don’t see because they work with the company’s products and services every day. We all like to have fresh ideas at the table, so assemble the right team with the right strategy and the right tactics and get the right results.
|
|
 |
| |
The next time you're evaluating the content of your web site – which should be often – don't forget that more than 90 percent of journalists use the Internet for research and information. That's why it's important that your web site have an online pressroom that gives reporters and editors the information they need in an easy-to-retrieve fashion. Learn more about online pressrooms in next month's Callistetics.
|
|
|
Super Bowl XLII is over, and there are more winners than just the Patriots and Chargers. While we like a great football game just as much as the next guy, we have to admit that we love watching for the game’s best new commercial.
This year’s Super Bowl could set a new record. With less than two weeks to go before game day, Fox was angling to get $3 million for the last remaining spot. Typically, spots are still available the week of the game.
You may be surprised to know that a TV spot in the first Super Bowl in 1967 cost $42,000. Last year’s spots hit a record $2.6 million. Who was Super Bowl’s biggest advertiser? Anheuser-Busch, which spent an estimated $26 million for ten 30-second spots in 2007. Was it worth it? One study found that a week after the game, more than 40 percent of those surveyed recalled the King of Beers. Average recall for most advertisers a week after the game is usually less than 10 percent.
Join Monday’s armchair quarterbacking and share your favorite Super Bowl commercial from yesterday’s game. E-mail us with your favorite spot and tell us why you liked it. We'll share the results in our March issue of Callistetics. (Don’t worry; we won’t reveal any names.)
|
