TRACKING MARKETING RESULTS
Want to know how well your target audience is responding to your current marketing? One of the keys to any successful marketing and advertising campaign is to understand the best delivery methods for your message. Click here to learn how tracking the results of your marketing impacts future success.
POWERGEN RECAP
From the conception of our innovative new trade show display to a video to attract attention at the show, the team at Callis recently performed in high gear for Power-Gen International in New Orleans. Working for client ProEnergy, Callis executed a successful trade show marketing plan, resulting in numerous new leads for our client and enhancing a consistent image with their brand.
ProEnergy President Jeff Canon, right, and Callis President Cliff Callis are no doubt strategizing on the next potential customer.
GET OUT OF THE TRAP
Marketing often is the first area to get the axe when cash flows get tight. We assume this is because it ’s an easy line item cut, but how smart is it to cut efforts that produce sales at a time when sales are exactly what you need? Rather than pulling the plug on your marketing, make adjustments. Even on a reduced budget, you can produce results. Ask us for ways to stretch your marketing dollars to get maximum return on your investment.
For over 30 years, Starline Brass has manufactured brass cases for handgun ammunition. Early on, the brass was sold directly to ammunition manufacturers and reloading distributors. Then in 1994, Starline decided to market directly to consumers interested in reloading their own ammunition. Callis & Associates began working with Starline to create brand recognition with consumers and build a strong direct sales program. Over the past 14 years, Callis has been Starline’s exclusive marketing partner with responsibilities ranging from annual strategic planning to ad creation, media buying, web design and public relations. Reloaders worldwide know that “A Good Shot Starts with Starline,” and continued sales growth proves it.
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Go ahead. Call it the Rodney Dangerfield of public relations tools, but don't underestimate the power of a killer media kit. While it may not be as sexy as a podcast or RSS feed, the media kit remains the backbone of any successful PR program. Next month, we'll tell you why any company doing PR should have a media kit and what it should include.
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