And The Winner Is…
Sure the game is over – and the Giants were victorious – but the show has just begun. We’re starting to see those commercials that debuted during the Super Bowl on our favorite TV programs.
Learn which ones are favorites.
SHOT Show
The Callis team recently returned from SHOT Show 2008. SHOT is the nation’s largest industry trade show for the shooting, hunting and outdoor industry. This year’s show, held at the Las Vegas Convention Center, smashed previous records for attendance and exhibits. Registered attendance was 58,769, eclipsing last year's attendance record of 42,216. The show comprised 715,000 square feet of exhibit space, a gain of nearly 60,000 over last year, with 1,950 exhibiting companies, up from last year's 1,870.
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Callis President Cliff Callis, right, talks with Tom Stout of S&K Gunstocks |
Callis & Associates has been attending SHOT for a number of years to help our shooting sport clients man their booths. We also have stepped up our PR contacts during SHOT, where more than 1,700 members of the trade press gather to learn what’s new in the industry. Callis clients exhibiting at the 2008 SHOT Show included: Sierra Bullets, Starline, Brownell’s, DoubleStar/J&T Distributing, S&K Gunstocks, Buffer Technologies and CJ Weapons. We like helping our clients get maximum exposure during trade shows, and are already making plans for SHOT Show 2009, which will be held in sunny Florida during January. It’s a rough life!
| Callis Vice President of Sales, Jim Shoemaker, left, chats with Robert Hayden of Sierra Bullets. |
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Get Out of the Trap
While clients can be tempted to change their messages for fear their marketing is getting stale, it’s important to remember that consistency and repetition are marketing’s best friends. When you are bored with your marketing message is usually about the time your message is sinking in with your target audience. Don’t change your message or brand just for the sake of change. It’s a waste of money, and it confuses your customers. But, don’t use the same message for too long, either. Know when to say when. |
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Building brand recognition is one of the most important objectives of a solid marketing program. It starts with an effective logo, information about competitors’ brands and a strategic approach. Find out how we tackle branding in next month’s issue of Callistetics.
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Revamped web site
Sure, we're always doling out marketing advice, but we also think it's important to follow our own advice. That's why we recently revamped the Callis & Associates web site. In addition to offering more information about who we are and what we do, our new site is cleaner and easier to read and navigate. In addition to having access to our many white papers you've seen in Callistetics, you can also sign up for RSS feeds on marketing-related topics. We'd love for you to check it out and tell us what you think. www.ecallis.com
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