Callis President Leads National Group

Cliff Callis, president of Callis & Associates was chosen recently to lead Agency Marketing Resources, a consortium of a select group of marketing and advertising agencies from throughout the United States.

The consortium meets twice a year to study the latest trends and best practices in the marketing industry. Selection is based on an agency’s commitment to the highest principles in marketing and business operation.

“The decision to have our agency participate in this group is testament to our commitment to stay on the cutting edge in our industry,” Callis said. “Our clients know that they can count on us to bring them the latest advances in strategic marketing, to follow the best professional practices, and to forge long-term partnerships.”

Callis recently attended Agency Marketing Resources’ winter meeting in Cleveland, Ohio, where the group heard a presentation on helping clients achieve desired responses from Internet search engines.

“This is an incredibly hot topic right now,” Callis said. “Nearly all companies have a website, but the ones who will be successful on the web are those who have built their sites to be compatible with search engine algorithms, and those algorithms are changing all the time.”

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