Callis & Associates Attends International Shooting Sports Show

Several members of the Callis & Associates team recently participated in SHOT Show, the nation's largest industry trade show for the shooting, hunting and outdoor sports industry.

SHOT Show attracts manufacturers, distributors and dealers of firearms, ammunition, archery, cutlery, outdoor apparel, optics and related products and services from all 50 states and more than 75 countries. The show is owned and sponsored by the National Shooting Sports Federation, of which Callis & Associates is a member.

This year's show, held at the Las Vegas Convention Center, surpassed previous records for attendance and exhibits. Registered attendance was 58,769, eclipsing last year's attendance record of 42,216. The show comprised 715,000 square feet of exhibit space, a gain of nearly 60,000 over last year, with 1,950 exhibiting companies, up from last year's 1,870.


Callis President Cliff Callis, right,
talks with Tom Stout of S&K Gunstocks

Callis & Associates has been attending SHOT for a number of years to help its shooting sport clients man their booths and to meet with members of the trade press to boost public relations efforts. Attending the show this year were company President Cliff Callis, Vice Presidents Charlyn Callis and Jim Shoemaker, and Public Relations Director Lisa Church.

Callis clients exhibiting at the 2008 SHOT Show included Sierra Bullets, Starline, Brownell's, DoubleStar and J&T Distributing, S&K Gunstocks, Buffer Technologies and CJ Weapons.

“We're pleased to be able to help our clients get maximum exposure for their products and services and to strengthen our relationships in the industry,” said Cliff Callis. “The NRA show is coming up in a couple of months, and we are already making plans for SHOT Show 2009.”


Callis Vice President of Sales, Jim Shoemaker,
left, chats with Robert Hayden of Sierra Bullets.

Callis & Associates, based in Sedalia, MO, provides clients in the outdoor sports industry with strategic marketing, advertising, public relations, sales promotion and interactive services.

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