Callis & Associates, a nationally recognized full-service advertising, public relations and interactive marketing firm recently partnered with shooting sports client, DoubleStar Corp. in the preparation and presentation of DoubleStar products to members of a national multi-media group.

InterMedia Outdoors personnel, publishers of outdoor sports magazines, on-line publications and several television programs, gathered recently at PASA Park, a leading Illinois shooting range and instructional facility. Writers and editors at the invitation only event were presented information on various companies in the outdoor sports business. Callis & Associates was able to secure DoubleStar with a presentation slot during this three day event.

DoubleStar, a Kentucky based manufacturer of tactical rifles, pistols and accessories, under Callis direction, presented information to the 30 writers, editors and publishers in attendance. Current products, new designs and technical specifications on their products were presented. Callis developed the presentation, coached DoubleStar personnel and distributed media kits to the group. Callis and DoubleStar then treated each of the attendees to a hands-on experience at the range following the presentation as each attendee tested and evaluated the DoubleStar firearms.

“This event allows our client to establish a one-on-one connection to the men and women who generate news coverage for their products,” said Callis & Associates Public Relations Executive Tim Carr. “Having an opportunity to showcase our products is wonderful and very much appreciated.”

Callis & Associates, located in Sedalia, Missouri, provides clients with strategic marketing, advertising, public relations and interactive services. The agency represents many leading outdoor sports companies, including Brownells, Sierra Bullets, Starline Brass, CJ Weapons Accessories, Buffer Technologies and DoubleStar Corp.

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