Chris Young, Interactive Director at Callis, recently became certified as a Qualified Individual in the Google Advertising Professionals Program. Completion of the certification requirements recognizes Young as a skilled professional capable of leading clients through successful Google search engine campaigns.

Search engine marketing campaigns are used by companies to drive customers to websites through organic and paid methods.

Google requires that individuals must manage accounts that meet defined dollar values over extended periods of time and complete and pass reoccurring tests to maintain certification.

Over the past year and a half, Young has led Callis’ search engine marketing program for clients, as well as directing emerging and social media activities.

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