TRADE SHOWS
Trade shows are a major investment of resources. Make sure you are maximizing your trade show participation with before, during and after-the-show activities. Learn more about key marketing activities to get the most out of your next trade show appearance.
GET OUT OF THE TRAP
Stop selling features when your audience in more interested in benefits. It is easy to get caught in the trap of promoting a list of features that describe your product or service. If you really want to convey value to your target, tell them what they want to know. Explain the benefits to those features and your chances of success will greatly increase.
We greatly value our long-term relationships with clients and love the opportunity to work on new projects with them. But, we also love updating projects that have proven successful.
One such project is Sierra Bullets’ industry-leading Reloading Manual. Callis & Associates first worked with Sierra on their 50th Anniversary Commemorative Edition manuals in 1994. In fact, agency President Cliff Callis served as managing editor. At the time, Sierra produced both a rifle and handgun edition, each with about 1,000 pages!
Since then, Sierra has combined the manuals into one edition and included it within their interactive product offerings. And, they keep coming back to Callis for updates, redesigns and reprints. We'll be at the press check all next week, making sure it maintains the high quality standards that Sierra and Callis are known for.
Thank you, Sierra, for letting us be a part of your marketing team. And if you’re planning to attend the upcoming SHOT Show in Las Vegas in February, look for Callis in the Sierra Bullets booth. We'll be there, talking up the most accurate bullets in the world!
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You're posting your company news releases on your website, right? That's wonderful, but how accessible is that news in the abundance of content on the web? Will your release be scanned by the ever-important and often-discriminating search engines? If so, will it be deemed worthy? You've designed your web site with keywords, but what about the content of your news release? Does it have key words, and if so, are they the right ones? Search engine optimization is paramount for getting your release seen. Learn more in next month's Callistetics. |
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