Election Lessons in Advertising
The election is over, Barack Obama has become the nation’s first African-American president, and the political pundits are transitioning from their post-election armchair quarterbacking to predicting what kind of First Lady Michelle will be.
This was the longest and most expensive presidential race in history. So, while we’re quarterbacking, let’s look at what marketing lessons we can learn from it. |
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How Do You Say Thanks?
We can’t let this time of year pass without thanking our clients for their business. When Callis & Associates was formed more than 20 years ago, we pledged to take a long-term approach to building our business. We believe in nurturing strong relationships with our clients, in getting to know them and understanding their industries. We do all we can to help make our clients successful, because we know that when they’re successful, so too are we. In fact it’s part of our mission: “to be successful through the success of our clients.”
At this time of year when we’re giving thanks for what we have and pledging to do better next year, it’s a good idea to also examine how you do business. How do you tell your customers thanks? What about your vendors? After all, it would be hard for you to satisfy your customers if they aren’t satisfying you as theirs. How often are you talking to your customers? Do they know how important they are to you? When’s the last time you told them – or showed them? Are you communicating through a series of phone calls and e-mail messages, or are you showing them how important they are with face-to-face visits?
Eighty percent of your business often comes from 20 percent of your customers. Make sure you’re saying thanks – and we’re not just talking turkey. |
A Star-Studded Evening
Callis & Associates recently had the privilege of working with the Bothwell Regional Health Center Foundation to plan and execute the foundation’s first major fund-raising event –
A Star-Studded Evening.
This Hollywood-themed premier event, held at the Sedalia Country Club, was complete with bulb-flashing paparazzi to greet guests decked out in tuxedos and bejeweled ball gowns. Joan River, a.k.a. Hollywood impersonator Helene Masiko-Crews, gave a gossipy fashion review, and post-dinner entertainment was provided by none other than Elton John, a.k.a. award-winning impersonator Lee Alverson.
The event was a huge success, selling out in slightly over two weeks – even with some 11th-hour maneuvering to accommodate more guests. Final tallies aren’t in yet, but the Foundation is likely to surpass its $60,000 goal.
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Callis' Amanda Cairer visits with Joan Rivers, who "loved the dress, loved the shoes, loved the whole ensemble." |
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The Plot Thickens for '24'
Jack Bauer, the hero of spy serial "24," typically outsmarts hijackers, terrorists and power-hungry conspirators. Now he's about to do the same to "Grey's Anatomy," "Heroes" and "Desperate Housewives" -- by scoring this season's highest price for a 30-second spot so far for a two-hour special.
Fox will broadcast a two-hour 'prequel' to the regular season of “24” on Sunday, Nov. 23. The hotly awaited program is commanding what are perhaps the highest prices on the fall schedule, snaring between $500,000 and $600,000 for a 30-second commercial, according to people familiar with the situation. The costliest ongoing program, NBC's "Sunday Night Football," brings in an average of $434,792, while the next, ABC's "Grey's Anatomy," draws $326,685, according to an Ad Age survey. |
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Quick Tip for Tracking
Want a quick and easy way of tracking the effectiveness of your next print ad or direct mail campaign? We suggest trying a landing page on your web site. A landing page is a special page on your website that can be accessed only by clicking on a specially provided link or by typing in the full URL, including the landing page name. For example, www.ecallis.com/landingpage. |
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