The Ultimate Focus Group
Fall is a great time in the Midwest. Although we say goodbye to summer, the leaves begin their change into ten shades of beautiful and we are blessed with warm, sunny days and cool, restful evenings. As a hunter, the season offers a smorgasbord of options, from darting doves to the annual deer camp.  As advertising and public relations specialists working in the outdoor sports industry, it’s also our time for research. Many discussions are held over a refreshing beverage with our friends in pursuit of the perfect rack. It’s the perfect focus group…our clients’ target customers using our clients’ products, as well as their competitor’s. What an opportunity to learn what people think about new guns, ammunition and the ads they’re seeing. If you’re a hunter or you’re looking for a good leaf tour, here’s our tourism pitch: Stop by Sedalia and say hello. Then go have a blast.

Sponsors Show Sports The Money, But For How Long?
People who know the Callis folks know how crazy we are about sports. Everyone on our staff either participates in or watches sports live or on TV, whether it be the Outdoor Channel, high school soccer or golf.