Outdoor Industry Showcase

Thousands of outdoor enthusiasts, gun shop owners and companies marketing their products and services packed into the Sands Convention Center in Las Vegas recently for the Annual SHOT Show. Hosted by the NSSF, National Shooting Sports Foundation, SHOT is the largest and most comprehensive trade show for the hunting and shooting industry. Callis executives attended the show, representing agency clients, pitching stories to media and networking with industry leaders.

Early reports estimated record attendance and judging by the traffic at our client's booths and in the aisles, we wouldn't disagree. 2010 is the agency's 15th year in a row attending the SHOT Show and our roster of clients participating in the show continues to grow each year. As specialists in this industry, we continue to invest in building our client's businesses by staying abreast of trends and facts, growing our network of writers, editors and publishers and bringing clients together for mutual benefit.

But more than that, SHOT is the greatest opportunity in North America to see all the new stuff for hunters, shooters and outdoorsman. For a hunter, it's like being a "kid in a candy store." For Callis, it's putting our passion for outdoor sports into our client's marketing programs, because our success is solely built on theirs.