Don't Get Left Behind
So, your marketing agency has been telling you how important it is to keep up - or even beef up - your spending during a slow economy. Yet, you're not convinced. We understand. We like to have proof too, so here it is.
A recent study on advertising during a recession says it's harder and costlier to catch up when you don't keep your name in front of customers during a recession. Read the complete report. |
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Can You Hear Them Now?
Your customers have always talked about you and your products and services. They've talked with their friends over dinner and their co-workers at the water cooler. But now, thanks to the Internet, they're having this same discussion publicly with lots of people - even strangers - all around the world. Do you know what they're saying about you? |
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Show, Tell & Shoot.
Callis & Associates recently supported a shooting sports client in making a presentation about its product line to more than 30 writers and editors from a major national multi-media group. Learn more about this Show, Tell & Shoot session.
Intermedia writer Patrick Sweeney rapid-fires a fully automatic AR-15 |
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Let's Get Mikey
Everyone wants to be like Mike…Michael Phelps that is. He has women drooling, men envy him, and advertisers are begging to sponsor him. What's left in the wake of the '08 Olympics?
Much Better Than Fair
Gorgeous days, great free entertainment and a better carnival combined to make this year's Missouri State Fair a resounding success. Figures show attendance was up 20 percent from last year. Some of the big hits on the grounds included a free circus, the high-energy Vocal Trash band, and lots of prize livestock. This is Callis' 13th year as agency of record for the Fair. |
Coal Is Still Cool
Callis & Associates President Cliff Callis recently participated in Coal-Gen 2008 with agency client ProEnergy Services. Coal-Gen is the industry's most dynamic event covering the latest topics affecting design, development, upgrading, operation and maintenance of coal-fueled power plants. The show was held Aug. 13-15 at the Kentucky International Convention Center in Louisville and drew more than 4,000 attendees and 350 exhibitors. ProEnergy made some very important industry contacts during the show and learned more about changing regulations regarding coal emissions, which is a hot topic in the industry.
ProEnergy Services's booth at Coal-Gen 2008
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Phones Aren't Just for Talking
It’s being called the hottest new avenue for ads, and it’s in the hands of nearly everyone over the age of 13. It also can be a lifeline for NFL fans. It’s your cell phone, but you can use it for so much more than talking. |
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