Intermedia Outdoors, publishers of more than a dozen outdoor sports magazines plus television and online programs, hosts annual roundtable events where writers and editors gather to hear presentations from invited companies. Callis & Associates earned DoubleStar, a Kentucky-based manufacturer of tactical weapons and accessories, an invitation and present at this fall's event held at PASA Park, a leading Illinois shooting range.
“The roundtable is an excellent opportunity for our clients to get some quality one-on-one time with a captive audience of writers and editors,” said Jim Shoemaker, Callis' Vice President of Sales.
Shoemaker and Public Relations Director Lisa Church prepared DoubleStar and supported them at the event. DoubleStar informed the writers and editors about the tactical weapons and accessories it manufactures and markets, and briefed them on the highlights of new products under development. The writers and editors were able to test the performance of several DoubleStar semi- and full-auto rifles at the range that afternoon.
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DoubleStar's Nick Collier, left, gives
Jim Shoemaker some pointers |