Sponsors Show Sports The Money, But For How Long?

People who know the Callis folks know how crazy we are about sports.  Everyone on our staff either participates in or watches sports live or on TV, whether it be the Outdoor Channel, high school soccer or golf.

Being in the marketing business, we are all curious to see what impact the country’s financial challenges will have on sports sponsorships. Watching the Ryder Cup international golf event a couple of weeks ago, you could see sponsorships and advertising support everywhere, including big-name companies in the financial services sector.

Most people realize that sponsorships and advertising offset some of the cost of producing sports so it’s only common sense that without them, it will be more difficult to make sporting events cost effective for owners. We’ve already begun to see pay per view creeping into mainstream sports, like having to pay to watch our beloved Missouri Tigers play football on TV. None of us want that.