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Intergrating Social Media Into PR
The Internet has changed the way people gather news and information. The Public Relations community is taking note by including online in the PR mix to open the door to tremendous new opportunities. We advise our clients to get involved in the conversation that is going on, a point driven home by the story of Favazza's Restaurant in St. Louis, one of our favorite Italian restaurants on the hill. |
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When Catherine Favazza, the restaurant owner's daughter, saw a Business Week article discussing the boost provided to the St. Louis economy by the All-Star Game, she tweeted: “St. Louis bringing in big bucks with All-Star Game. (Example: My dad has the largest catering order of his 30+ year career.)”, adding a link to the article.
Shortly after, St. Louis mayor Francis Slay re-tweeted Catherine's message (yes, he's on Twitter). When a St. Louis Business Journal reporter saw the re-tweet, she started work on a story. Her article went online less than 10 hours after Catherine's original tweet, telling the story of how Favazza's Restaurant had served over 6,700 box lunches ($45,000-$50,000) to press, police, firefighters, and other volunteers on duty for the event. A pretty nice public relations coup given the time invested!
This is just one small example of how a social media site, used properly, can extend the reach of P.R. Are you maximizing the effect of social media in your public relations efforts? |
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Client News
For the past few months, the team at Callis has been touting More Fun Than Ever for those attending the Missouri State Fair's 105th fair - and our 14th as the fair's advertising agency of record. This year, you'll find all the favorites like pig racing, concerts, and agriculture. But you can also bring the whole clan for affordable family fun like a comedy, old west show, three days of science, a run at the largest Mentos explosion in the world and the rural country showcase, Missouri's largest expo.
Check it out at www.mostatefair.com. Then, get ready for more fun than ever! |
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Since spring, our PR specialists have been building the buzz in our area about the prestigious Tour of Missouri, one of the top 5 professional cycling races in North America. You've no doubt heard, seen or kept up with the famous Tour de France on ESPN or other networks. A few weeks from now, the same professional cyclists you've been watching on TV will be riding their way through Sedalia on the Tour of Missouri.
Whether you're a cyclist or not, you'll want to stay up with the tour in person, online or on TV.
Check it out now at www.tourofmissouri.com. |
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Trade shows are big business and the power industry is the largest industry in the world so the upcoming Coal Gen show is sure to be big news. Company president Cliff Callis will be there with agency client ProEnergy Services. Our job is coordinating all the details, the pre-show marketing and making sure the booth is ready to go when the ProEnergy sales team hits the show. Sound like fun? Actually, it is…plus a lot of work
Check out www.proenergyservices.com and www.coal-gen.com. |
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Earlier this year, agency client DoubleStar released its own version of the popular 1911 handgun. The reviews have been nothing short
of spectacular. In addition to the advertising campaign, that Callis created and executed for DoubleStar, the integrated PR campaign has landed the 1911 on the cover of several prominent magazines. It's been great exposure for a great handgun. |
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Search Engine Battle Continues
The fight for search engine domination continues as Microsoft and Yahoo have now joined forces against Google, by far the leader in online search and advertising. With the new partnership, Microsoft will be able to offer its recently upgraded search engine, Bing, to more people.
Currently Google serves up over 65% of the US market, while the other two combine for only 11%. Bing rolled out last month and according to its marketers, has been an immediate success. What else would they say? |
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Sell Value
Most people are watching their dollars pretty closely now days, even if they don't need to. So what kind of message is going to gain traction with them? Value.
Value is nebulous because what's valuable to me may not be valuable to you. To attract new customers and sell more products, identify what product benefits appeal to your target audience and push the value quotient of that product, ie. saves time, is easier, makes you money, etc. Your message doesn't always have to be about money or price but it always needs to answer “what's in it for me”? |
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Shop Now for Christmas
Christmas gifts for key customers are still a relevant way to say thank you for business, even though more and more businesses are cutting back on it. We like the idea, so our suggestion is to start early, like now, because many times, the decision of what to buy is not always easy.
In selecting a gift for business purposes, we recommend establishing criteria to help you zero in on the perfect gift. We look for items that have a higher perceived value than what they actually cost, are permanent and get used or sit around the office or home. Believe me, finding that perfect gift can be very challenging and while food items can be appreciated, they’re gone in a flash. However, they may work for you. So, establish your criteria, budget for the purchase, take your time picking the gift and give it with a smile. It is sure to be appreciated and can be a valuable tool in the CRM/Customer Relationship Management tool belt.
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Sedalia, MO 65301
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